Paco Underhill-"Shop Like a Man"

Paco Underhill’s “Shop Like a Man” demonstrates the simple fact that overall men are more simpler and more spontaneous shoppers than women. I found it incredibly true that women enjoy shopping more frequently than men, and they also enjoy taking their time to browse and purchase. "A woman in a store with a man, she will spend less time there than when she's alone,or with another woman, or with children" (191).For example, when it comes to shopping for groceries women are usually the one with the shopping list. When a woman shops for clothing, she more than likely tries an item or five on, and if it fits, at a good price, and she can find something to match it she will take it. I thought it was alarming that men would not shop at all unless it was out of necessity. Men usually accompany women to a clothing or grocery store, and if there are children, he would be the one to get unnecessary items in the cart. “Throw in a couple of kids in with Dad and you’ve got a lethal combination; he’s notoriously bad at saying no […]” (189).
I also saw a small relation to the Dave Barry article “Guys vs. Men”, when Underhill mentions to “giving him a vehicle to commandeer […] emphasizes the potential for guyness in the experience” (189). It seems that guys need to be entertained while spending time shopping.Whether it is watching the big screen in the electronics department or pushing the shopping cart, guys need to feel they should be occupied with something. Underhill's article also relates to Barry's article when he states that men by more computer devices or something with more "power" that sounds cool or superior.

I thought it was interesting was that Underhill discussed the shifting social aspects of men being more involved in shopping for things as groceries and their own underwear. If you are an able-bodied adult, you should be able to get your own underwear in your correct size. Women today are marrying at a later age and/or more focused with their careers, so they rearrange certain priorities. Simultaneously, men are becoming more involved in the household and family interactions.